MEET BIMAH
WINTER 24
Discover Everlast.
The Everlast collection, eternal, boundless, timeless and classic. A cohesion of styles boasting both a soft, cocooned femininity and a bold, elongated strength. Slouched cool base layers with plush cottons and sueded finishes. Sculptural tanks and dresses in bodycon shapes, boxy cut jackets, relaxed sets and crisp ensembles. Uninterrupted colourways in muted tones of mocha and grey, with soft highlights of bloom. Endless ideas to explore which are neatly threaded together in refreshing shapes, creating styles that are infinite in their simplicity. This winter capsule will keep you layered, cosy and calm. Offering a foreverness and continual companionship at the very core of your heart and wardrobe.
Welcome to Everlast.
BACK TO BASICS
Everyday Essentials
Designed for the contemporary wardrobe. Inspired by nature. Crafted locally in Melbourne. Luxury staples for everyday, combining premium natural fabrics and finishes.
Curate your wardrobe with essentials from Primness.
Wardrobe Staples
JACKET SEASON
COSY SILHOUETTES
MUTED TONES
Winter Hues
Discover our cool girl collection of subdued colours. With washes of grey and dusty blues, earthy browns and dusky pinks. Easing into the cooler season with an effortless palette of mellow shades.
Curate your winter palette.
Shop Muted
SIGNATURE SHIRTING
New season shirting is here.
Crisp cottons and classic shirt silhouettes. Meet the latest addition to our shirt offering. The Bobo Shirt. With a versatile design made for layering, styled as an everyday shirt or light shacket, featuring all the classic tailoring details. Discover Bobo and more this winter.
Follow our guide to relaxed shirting.
Shop classic shirting.
SAY HELLO TO YENI
Limited Pieces
With an emphasis on producing responsibly, limited runs ensure a focus on long-term value and exclusivity. Offering locally manufactured, carefully considered pieces for the everyday contemporary wardrobe. Secure yours today.
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